SelectRail case study
A repeated newsletter task, put on autopilot
ThreeDayAI built a bounded newsletter workflow for SelectRail. A scheduled task gathers the weekly source material, prepares a technically grounded campaign draft and places it in Klaviyo. A person reviews, amends and approves the newsletter before it is scheduled on the agreed cadence.
The bounded result
Source notes became one review-ready campaign
The build removed repeated gathering and campaign preparation while preserving the technical and editorial review that should stay with SelectRail.
How the task moves
Scheduled preparation. Human approval.
Every stage has a visible input, output and owner. The workflow ends at review-ready, not silently published.
- Source notesApproved technical and commercial source material is available for the weekly run.
- Scheduled taskThe task gathers and structures the material on the agreed cadence.
- Klaviyo draftA formatted campaign draft is prepared in the existing campaign tool.
- Human approvalA person reviews, amends and decides when the newsletter is scheduled.
Working evidence
The real task and its output
The screenshots show the recurring scheduled task and the resulting newsletter content inside Klaviyo.
Human checkpoint
The workflow prepares. SelectRail approves.
Technical accuracy, brand judgement, amendments and the decision to schedule remain visible human responsibilities. The automation removes preparation time without removing accountability.
Case study questions
What this evidence shows
This is one bounded workflow in one operating environment. A similar build starts by checking the task, tools, data and approval boundary in your business.
What did the SelectRail newsletter automation do?
It moved weekly source notes through a scheduled preparation task into a review-ready Klaviyo campaign draft. The workflow gathered and structured the source material, applied the agreed content checks and left final review, amendment and scheduling approval with a person.
Did the workflow publish the newsletter automatically?
No. It prepared the campaign draft in Klaviyo. A person retained control of factual review, amendments and the final decision to schedule the newsletter.
What value was estimated for this workflow?
The scoped estimate was approximately five hours of weekly work removed, about A$19,000 in annual cost-saving and 3.1 times estimated first-year ROI. These are estimated commercial values for the defined workflow, not independently audited realised results.
How much does a Workflow Fix cost?
Typical first engagements are A$3,500 to A$8,000. We quote the actual workflow, including its rules, exceptions, data sensitivity and acceptance tests, not app connections. The implementation plan and fixed-scope quote are prepared during the initial call.
Your repeated task
See what a first release would remove
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